The benefits of using marketing automation with CRM are endless.There are so many opportunities for marketing that prioritizing them can be a difficult task. In this blog post we are going to cover 3 of them that will supercharge your business in no time.
1. Qualified Leads
An automated marketing solution can help you reach out to a potential lead right from the beginning of their interaction.
For example, with Dynamics 365 automation tools you can easily connect with your leads with behavior-based tracking, then follow up with a customized automated email to convert those lead into sales. All this data is stored for future use, to allow you to reach out to each customer more effectively.
Companies That Use Marketing Automation See:
- 107% better lead conversion
- 40% greater average deal size
- 20% higher team attainment of quota
- 17% better forecast accuracy
2. Huge time and money saver
With an automated solution, a single staff member can execute complex and ongoing campaigns and can connect with many more customers than would be possible manually.
No longer do you have to only connect with each lead manually, which can be time-consuming.
If you are looking to efficiently manage your budget, marketing automation can be an ideal solution. By reducing the need for staff to spend as much time and effort creating and distributing messages and collecting data, you can make the most of your resources.
It’s hard to know which elements of your marketing are working and which are not performing effectively. The more tools you have at your disposal for working this out, the better. If you can identify what’s working best, you can concentrate your efforts where it counts.Marketing analytics allows you to see end-to-end ROI. This information will enable you to eliminate waste and drive more leads into the funnel, both of which are likely to do great things for your bottom line.
To sum up, the right marketing automation and integration CRM platforms, for example Microsoft Dynamics 365, will enhance efficiencies and help streamline the marketing and sales process.